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eco-conscious clothing

All of our apparel is made with organic fabrics, recycled materials, and eco-conscious methods, while still giving you that high-quality comfort feel.

designed by shore-side artists

All of our products feature designs, artwork, or photography from a variety of artists local to the Jersey shore area and beyond. Each one is completely unique and can only be found in Local Summer. Your purchase doesn't just support our small business, but also supports local artists. 🫶

beach life inspired

Local Summer was founded by locals for locals, inspired by the ocean and shoreside life.

We started in Asbury Park, NJ, an artsy little shore town that has been called "Punk Rock Hollywood" (by the lead singer of Hawthorne Heights). Bruce Springsteen's home town, and a beautiful blend of grunge and glamour, Asbury Park is a haven for music, artwork, and nature – and of course, is a Jersey Shore surfing hotspot.

This town inspired the Local Summer aesthetic: each summer the beach packs up with visitors from all over for a typical shore season. But as soon as September rolls around, the visitors head back home and leave behind the most peaceful, copacetic vibes. The town, boardwalk, and beach belongs to the locals, kicking off the best time of the year, Local Summer.